How the New Economic Order is changing the way businesses market to the public
1. A significant percentage of consumers in the economy earn more and spend more than anyone else.
2. Known as NEOs, their spending propensity AND spending capacity make them high-yield.
3. NEOs exhibit 45 personality characteristics that discriminate significantly from everyone else in the economy.
4. Assessing & measuring high-yield is an effective way of identifying consumers with the highest value.
5. The Neo Typology provides the most effective consumer-yield metrics - it identifies high-yield consumers in Australia, the USA, the UK and New Zealand.
6. High-yield customers deliver optimal high-margin revenue and profit uplift.
Source: Roy Morgan Research
|
